South African group Freshly Ground FIFA and Control Room, a producer of global music events, today announced the final line-up of African and South African artists for the FIFA World Cup Kick-Off Celebration Concert. Five-time South African Music Award (SAMA) winners Freshlyground, legendary South African musician Hugh Masekela, the Soweto-based Mzansi Youth Choir, two-time Grammy Award winners Soweto Gospel Choir, as well as African hip hop artist K’NAAN, will take to the stage at Orlando Stadium in Soweto, Johannesburg on the eve of the opening match of the FIFA 2010 World Cup.
All net proceeds from the concert will be donated to “20 Centres for 2010”, the official campaign of the 2010 FIFA World Cup South Africa, whose aim is to achieve positive social change through football by building 20 centres across Africa offering education and healthcare services as well as football training to disadvantaged communities.
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