The hardest part about being a start-up entrepreneur is coming up with a cost effective well thought out marketing campaign. This is not easy as your initial marketing spend might get gobbled up by unsuitable media, testing or experimenting is an unavoidable process in launching a new product or service on an unsuspecting market, a necessary cost of doing business.
It is difficult to raise business finance in South Africa, and even harder if you are planning on covering your initial operating expenses through quick sales. It is going to be harder and take longer for a start-up company to make the first big sale than it took to develop the product and bring it to market , unless you have develop few sales contact during product development phase.
Whatever you do in the start-up phase of your enterprise, remember to have enough money to take your product to customers, if you cannot reach customers, they won’t buy from you if they do not know your product or service exist. If you don’t make sale, you don’t have a business.
