Blogs are communications tools, they offer an effective way to setting yourself up as an expert in a particular field. A blog is a useful addition to any business person's personal brand because it allows you to have a portal through which people could experience your expertise without it costing them anything. Another good reason for having a blog is that more often than not people are looking for information or solutions when they are on the internet. Consumers are less trusting of adverts than they are of information, if they read your blog and see that it makes sense they are more likely to give you their business. Give people useful tips and hints, this will make you look like an expect. One of the best things about blogs is that they are free. Market your blog by publishing links to it in all your communications such as invoices, quotes, directories and social media sites such a twitter, facebook and MySpace.
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